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Malmö universitet

Course syllabus

Spring 2019

Course syllabus, Spring 2019

Title

Media and Communication Studies: Making Use of the Media: Activism, Entrepreneurship and Strategy

Swedish title

Media and Communication Studies: Making Use of the Media: Activism, Entrepreneurship and Strategy

Course code

KK645B

Credits

15 credits

Grading scale

UA / Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U)

Language of instruction

English

Decision-making body

Faculty of Culture and Society

Syllabus valid from

2018-01-15

Syllabus approval date

2017-11-15

Level

Advanced level

Entry requirements

Prerequisite courses for this course are: KK640B Media and Communication Studies: Key Themes in Media and Communication Studies (passed) KK641B Media and Communication Studies: Understanding the Creative Industries (passed) KK642B Media and Communication Studies: Collaborative Media (passed) KK643B Media and Communication Studies: Research Methodology (passed) and KK644B Media and Communication Studies: Master's (One-Year) Thesis (passed)

Main field

Media and Communications Science

Progression level

A1F / Second cycle, has second-cycle course/s as entry requirements

Progression level in relation to degree requirements

The course is included in the main field of media and communication studies, and can be part of the degree requirements for each master's degree (60 or 120 credits).

Course objectives

In this course an action-oriented focus is developed on media and communication, with a point of departure in media activism, entrepreneurship and strategic communications. The students work with a project during the course, either a self-produced or a ongoing project in collaboration with external actors.

Course contents

The course begins with lectures on activism, entrepreneurship and strategy. On the basis of these lectures, and on the basis of the reading list, students carry out, individually or in groups, work on a project based on at least one of the three practises activism, entrepreneurship and strategy. The work can be carried out in collaboration with external actors. It is discussed at a final seminar.

Learning outcomes

Knowledge and understanding
After completing the course students shall:
1) demonstrate a deep knowledge of media strategic reasoning associated to media and cultural production in different spheres of society
2) demonstrate a deep knowledge and understanding of media entrepreneurship in practice and phenomenon, as well as its different manifestations and meanings
3) demonstrate a deep knowledge of the phenomenon of media activism such as criticism and resistance and as an expression of social change
Competence and skills
After completing the course students shall:
1) be able to critically analyse the stress fields between practitioners strategy, activism and entrepreneurship
2) be able to plan, identify and implement a project with media strategic, entrepreneurial and/or media activist character
3) demonstrate the ability verbally and in writing to report clearly and discuss the different practices activism, entrepreneurship and strategy, and the relationship between these
Judgement and approach
After completing the course students shall:
1) be able to plan and evaluate mediated communication processes based on ethical aspects
2) demonstrate insight into the opportunities and limitations that communication processes bring about based on activism, entrepreneurship and strategy

Learning activities

Teaching is conducted through lectures, tutorials, seminars and project work. The course is web-based.

Assessment

The students carry out project work, which is presented both verbally and in writing. The work is carried out individually or in groups.

Course literature and other study material

Kaun, Anne. (2016) Crisis and critique: A history of media participation in times of crisis (u of Chicago Press)
Ricketts, Aidan. (2012) The Activists Handbook: A step-by-step guide to participatory democracy (Zed Books)
Sobré-Denton, Miriam and Nilanjana Bardhan (2013) Cultivating Cosmopolitanism for Intercultural Communication: Communicating as a Global Citizen. London: Routledge.
A selection of scientific articles from the library's full-text databases, to be added.

Course evaluation

Written course evaluation carried out at the end of the course.