Course syllabus spring 2020
Course syllabus spring 2020
Title
Strategic Design
Swedish title
Strategic Design
Course code
PD175A
Credits
7.5 credits
Grading scale
UG / Fail (U) or Pass (G)
Language of instruction
English
Decision-making body
Faculty of Culture and Society
Syllabus approval date
2019-11-18
Syllabus valid from
2020-01-20
Entry requirements
52,5 hp inom huuvdområdet Produktdesign varav samtliga 30 hp från kursen Produktdesign: Designmetodik, eller
60 hp inom området design, eller
kurserna Visualiserings- och presentationstekniker och Designmetodik för produktutvecklare.
Level
Basic level
No main field.
Progression level
G1F
Progression level in relation to degree requirements
This course is a part of the B.A. programme Product Design’s second year.
Course objectives
The aim of the course is to provide students with a basic understanding of design as change agent in relation to companies and organizations. Furthermore, the course aims to provide students with an understanding of different perspectives on companies and what consequences they have for the role of product designers and product developers within a company or organization.
Course contents
The course introduces design management, design thinking, concept development, and branding strategies, which provides tools and approaches for working with design to strengthen and change economical organizations and companies. Furthermore, the course introduces concepts from management and organization theory, and concepts and models from business economics. These tools, concepts and perspectives are used to support communication between product designers, product developers and companies.
The course also includes a small section of intellectual property law and design protection. The students get to practice their ability to use tools for analysis in a project.
Learning outcomes
- To have a basic understanding of concepts and models in organization and management theory that the course introduces
- To have knowledge and understanding of the relationship between a company’s strategy, brand and product
- Be able to analyze how design strategies relates to a company’s activities and strategy, and to be able to argue for what design can act as a change agent in the company’s development
- To be able to reflect on conflicts of interest and ethical questions in relation to design strategies
- To be able to practice design related tools for integration of design in a company’s strategy
Learning activities
Learning activities include lectures and seminars. Students work in groups with a written project work supported by supervision. The students also write an individual reflection.
Assessment
Project work including oral seminar, 6hp. (Learning outcome 1,2,3,5)
Written assignment, 1,5 hp. (Learning outcome 4)
Course literature and other study material
- Verganti Roberto (2009) Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press.
- Calabretta Giuiletta, Gemser Gerda & Karpen Ingo (2016) Strategic Design Eight Essential Practices Every Strategic Designer Must Master. BIS Publisher, Amsterdam.
- Cater Chris, Clegg Steward R. & Kornberger Martin (2015) A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy. SAGE Publictions Ltd, London.
Articles/handouts and additional readings
Course evaluation
The University provides students who participate in or who have completed a course with the opportunity to make known their experiences and viewpoints with regards to the course by completing a course evaluation administered by the University. The University will compile and summarize the results of course evaluations as well as informing participants of the results and any decisions relating to measures initiated in response to the course evaluations. The results will be made available to the students (HF 1:14).
Interim rules
If a course is no longer offered or has undergone major changes, students will be offered two re-take sessions based on the syllabus in force at registration during a period of one year from the date of the implementation of the changes.
Additional information
Language of Intstruction: English