The course belongs to the main field of Real Estate Science at the level of 1-60 credits and is mandatory for the bachelor's degree in Real Estate Science - Specialization in Real Estate Management.

The course belongs to the main field of Business Administration at the level of 1-60 credits.

The course is mandatory for the bachelor's degree in Real Estate Science- Specialization in Real Estate Management.

The aim of the course is to provide the students with theories, analytical tools, and practical methods to understand the specific characteristics, key processes and principles of service management and innovation in the context of the real estate sector. Services play a central role in the world economy and in the real estate sector, which is facing fundamental change driven by digital transformation and sustainable innovation. The course has a customer-oriented approach to value creation - a service perspective, and covers different concepts and models, such as service logic, service design and service innovation. In the course, cases, real-world examples, and practices form a foundation for developing a deeper understanding and critical thinking. Furthermore, the course introduces and discusses research in service management and innovation in sustainable real estate management.

Knowledge and understanding
After completing the course, the student should be able to:
1. explain and discuss concepts and theories of service management.
2. describe and discuss the implications of service logic, service design and service innovation for real estate management.

Skills and abilities
After completing the course, the student should be able to:
3. analyse the characteristics of service management and service innovation in the real estate sector.
4. account for and discuss information, problems and suggest solutions in service management and innovation.
5. apply knowledge of academic approach and skills in writing and presenting orally.

Ability to evaluate and approach
After completing the course, the student should be able to:
6. reflect on the theories and practices in service management and service innovation in relation to sustainable real estate management.

The learning activities in the course are based on lectures and a project including a compulsory seminar.

Individual Examination, 4,5 credits (A-E, U) (Learning outcomes: 1, 2 and 6)
Project, examined in group and individually: 2 credits (UG) (Learning outcomes: 3, 4 and 5)
Individual Report 1 credit (UG) (Learning outcomes: 5 and 6)

To pass the course total at least the grade pass (E) respectively G is necessary.
The course grade will be determined by the Individual Examination.

• Grönroos, C. Service Management and Marketing – Managing the Service Profit Logic. John Wiley & Sons, Chichester. ISBN 9781118921449
• Mattarocci, G., & Scimone, X. (2022). The New Era of Real Estate: An Analysis of Business Models in the Proptech Industry. Springer Nature.
• Skålén, P. Service logic. Studentlitteratur, Lund. ISBN 9789144125084

Supplementary scientific articles will be provided electronically

Malmö University provides students who participate in, or who have completed a course, with the opportunity to express their opinions and describe their experiences of the course by completing a course evaluation administered by the University. The University will compile and summarise the results of course evaluations. The University will also inform participants of the results and any decisions relating to measures taken in response to the course evaluations. The results will be made available to the students (HF 1:14).

If a course is no longer offered, or has undergone significant changes, the students must be offered two opportunities for re-examination based on the syllabus that applied at the time of registration, for a period of one year after the changes have been implemented.

If a student has a Learning support decision, the examiner has the right to provide the student with an adapted test, or to allow the student to take the exam in a different format. The syllabus is a translation of a Swedish source text.