Basic entry requirements and English 6 from Swedish Upper Secondary School or equivalent.

In addition, the following courses are required for special eligibility: KK411A Perspektiv på visuell kommunikation, KK412B Teckning och kognition, KK414B Att kommunicera i bild, KK413B Berättande i rörlig bild, and KK415A Vetenskaplig praktik: teori och metod, or equivalent (equivalent is achieved course requirements of 45 higher education credits that demonstrate basic knowledge and skills in visual communication).

The course is a single subject course and part of the programme in Visual Communication (KGVIK). The course may be included in a general degree.

The course is divided into three modules:

1) Visual Forms of Expression in Historical and Cultural Contexts (5 credits).

In this module, students develop knowledge of the historical and cultural context of photography, drawing, and moving images by analysing visual forms of expression from various critical theoretical perspectives.

**2) In-depth Study of the Communicative Possibilities of Images (15 credits).**This module provides students with the opportunity to delve deeper into chosen aspects of creative practice within photography, moving images, and drawing. Emphasis is placed on applying theoretical knowledge about the communicative properties and possibilities of images. Students will independently choose and develop advanced skills and understanding of different genres of visual expression and the relevant industry conditions by analysing form and content in relation to assignments, clients, and production frameworks. Additinally, students will produce their own lesson based on a self-chosen book (in addition to the course literature), which will be presented to their peers. Students will also deepen the technical knowledge previously acquired in the main subject area.

**3) Media Production (10 credits).**A longer creative project is produced during the term (media production), where students work in a task-oriented manner by analysing form and content in relation to assignments, clients, and production frameworks, within their chosen creative visual practice. The media production is presented in two forms:

1. A creative work where students carry out a production through their chosen visual expression. This includes a compilation and a joint public presentation of their work.
2. A design documentation of their creative work, which will be analysed and discussed within a professional and scientific context.

Upon completion of the course, the student should be able to:

1. Explain the communicative properties of images and discuss various visual forms of expression from a cultural and historical context.
2. Critically analyze visual forms of expression from a intersectional perspective.
3. Demonstrate advanced skills in interpreting and understanding a client.
4. Prepare the most appropriate visual expression for an assignment by selecting, handling, and using different expressions, materials, techniques, and presentation methods based on purpose and within the framework of context-specific conditions.
5. Gather, evaluate, and interpret relevant information in a problem statement and identify and evaluate method choices, results, and related issues.
6. Give and receive constructive criticism and critically reflect in speech and writing on their own and others' work within a creative framework.
7. Plan, execute, and present an independent project with their chosen visual expression and a reflective written part, within given time frames, and make it public.

The course is based on student-active participation in the form of self-chosen and self-formulated tasks that students solve in consultation with the teachers to best achieve the course objectives and to shape their competence for a changing job market. This also includes planning and writing a short lesson for classmates with the aim of allowing students to delve deeper and then showcase their own strengths.

The course also includes lectures, seminars, and project work where students are expected to be prepared and actively discuss. An additional extensive part of the teaching takes place in dialogue with the students where their own and others' creative work is discussed and critiqued. The course concludes with a public presentation, such as an exhibition, of the students' own creative works.

In the module Visual Forms of Expression in Historical and Cultural Contexts (5 credits), learning objectives 1 and 2 are assessed through a take-home exam (5 credits - grading scale: U/G/VG).

In the module In-depth Study of the Communicative Possibilities of Images (15 credits), learning objectives 3, 4, and 5 are assessed by a portfolio consisting of creative production tasks and clear process descriptions, a lesson performed by the student, and through active participation in presentation seminars:

• Portfolio, communicative aspects (10 credits – grading scale: U/G/VG)
• Portfolio, technical aspects (2 credits - grading scale: Pass/Fail)
• Public lesson (3 credits – grading scale: U/G/VG)

In the module Media Production, learning objectives 6 – 7 are assessed through an individual creative project and an associated design documentation (8 credits- grading scale: U/G/VG) and active participation in the public presentation (2 credits – grading scale: Pass/Fail).

Three opportunities for examination are offered during the academic year. Students who have not finished the course, have the opportunity to take part in examinations the next time the course is offered. Under such circumstances, assignments are carried out according to the literature and assignments that are valid during the time the examination is carried out.

For re-examination of certain assignments, such as production assignments and group projects, certain circumstances apply since the examination of these assignments are dependent on student participation during certain periods of time and in specific projects. Re-examinations will be offered according to the student’s rights, but with adjustments to the specific assignment since it cannot be conducted in the same context as the ordinary examination.

To obtain the grade pass with distinction (VG) the student must pass with distinction on exams comprising of at least 17 credits.

Course literature:

• Lupton, Ellen, (2017). Design is Storytelling. New York: Cooper Hewitt
• Male, Alan (2017). Illustration: A Theoretical & Contextual Perspective. Worthing: Ava Publishing.
• Pooke, Grant and Newall, Diana (2008). Art History: the Basics. The Basics. Abingdon : Routledge.

Parts of:

• Etherington-Wright, Cathrine., & Doughty, Ruth. (2011). Chapters 6, 9, 10 – 14 in Understanding Film Theory. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan.
• Sturken, Marita & Cartwright, Lisa (2017). *Practices of Looking.*An Introduction to Visual Culture. Oxford University Press
• Ware, Colin (2008). Visual Thinking for Design. Oxford: Elsevier Press.

Additional texts (up to 100 pages) may be added, as well as literature for the independent work, which is chosen in consultation with the teacher/supervisor.

Malmö University provides students who participate in, or who have completed a course, with the opportunity to express their opinions and describe their experiences of the course by completing a course evaluation administered by the University. The University will compile and summarise the results of course evaluations. The University will also inform participants of the results and any decisions relating to measures taken in response to the course evaluations. The results will be made available to the students (HF 1:14).

If a course is no longer offered, or has undergone significant changes, the students must be offered two opportunities for re-examination based on the syllabus that applied at the time of registration, for a period of one year after the changes have been implemented.

If a student has a Learning support decision, the examiner has the right to provide the student with an adapted test, or to allow the student to take the exam in a different format. The syllabus is a translation of a Swedish source text.