EDUCATION DIRECTORY
PÅ SVENSKA
Malmö University

Course syllabus

Autumn 2021

Course syllabus, Autumn 2021

Title

Visual Communication in Contemporary Media

Swedish title

Visual Communication in Contemporary Media

Course code

KK160A

Credits

15 credits

Grading scale

UA / Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U)

Language of instruction

English

Decision-making body

Faculty of Culture and Society

Syllabus valid from

2019-09-02

Syllabus approval date

2019-05-13

Level

Basic level

Entry requirements

General entry requirements + Civics 1 b / 1a1, English 6

Main field

No main field.

Progression level

G1N / First cycle, has only upper-secondary level entry requirements

Progression level in relation to degree requirements

The course is not part of a main field of study.

Course contents

The course is divided into three modules:
I. Basics of Visual Communication as an academic field (2 credits)
II. Perspectives on visual languages in photography, moving images and graphic design (3 credits)
III. Individual Project on visual communication in contemporary media (10 credits)

Learning outcomes

After completing the course the student will be able to:
1. Understand contemporary visual communication within historical and critical contexts and describe how they relate to visual communication as an academic field.
2. Select and/or produce material for specific communicational contexts.
3. Be able to evaluate fellow students and professional work.
4. Identify possibilities to contribute to contemporary visual communication, through the creation of a small portfolio.
5. Identify the ethical and social consequences of visual communication.

Learning activities

Learning activities consist of lectures, oral presentations, practical assignments, workshops, the creation of an individual small portfolio, and written reflections. Lectures are followed by
practical assignments. The personal project at the end of the course will be presented in a small portfolio accompanied by a written reflection.

Assessment

Part I. One assignment on visual communication as an academic field. The oral examination will be examined in groups and an individual written reflection. Learning outcomes 1, 2, 3, (2 credits)
Part II. One written reflection and a practical assignment on perspectives on visual languages in visual communication. Learning outcomes 1, 2, 3, 5 (3 credits)
Part III. Personal project within Visual Communication. Creating a small portfolio and written
reflection on a personal project in visual communication, graphic design, moving images or
photography. Learning outcomes 1, 2, 3, 4, 5 (10 credits)
For re-examination of oral or production assignments, certain circumstances apply since the examination of these assignments are dependent on student participation during certain periods of time and in speci?c projects. Re-examination will be given according to the student’s rights, but with adjustments to the speci?c assignment since it can not be conducted in the same context as the ordinary examination.

Course literature and other study material

Core literature:
  • Sturken, Marita and Cartwright, Lisa. (2002/2017) Practices of Looking: An Introduction to Visual Culture. Oxford University Press (2002 version, online access, Libsearch)
Parts from:
  • Bordwell, David. (2016). Film Art: An Introduction. NY: McGraw-Hill Education (part of the reading compendium)
  • Gripsrud, Jostein. (2002/2017). Understanding Media Culture (2002 version, online access, Libsearch)
  • Hall, Stuart. (2013). “Hall on Representation”. (part of the reading compendium)
  • Jenkins, Henry. (2006). Convergence Culture: Where Old and New Media Collide. (part of the reading compendium)
  • Lacey, Nick. (2009). Image and Representation: Key Concepts in Media Studies. NY: Palgrave (part of the reading compendium)
  • Mulvey, Laura. (1975). “Visual Pleasure and Narrative Cinema” (part of the reading compendium)
  • Wells, Liz. (2015). Photography: A Critical Introduction. NY: Routledge (part of the reading compendium)
Up to 300 pages of up-to-date journal articles may be added. Various visual and audiovisual examples from all kinds of sources will be added.

Course evaluation

The University provides students who participate in or who have completed a course with the opportunity to make known their experiences and viewpoints with regards to
the course by completing a course evaluation administered by the University. The University will compile and summarize the results of course evaluations as well as informing participants of the results and any decisions relating to measures initiated in response to the course evaluations. The results will be made available to the students (HF 1:14).