UA / Excellent (A), Very Good (B), Good (C), Satisfactory (D), Pass (E) or Fail (U)
Language of instruction
English
Decision-making body
Faculty of Technology and Society
Syllabus approval date
2012-05-02
Syllabus valid from
2012-09-03
Entry requirements
1. Bachelor of Science in Computer Science or Degree of Engineering in Computer
Science, or a degree in a related field. All degrees must be equivalent to at least 180
higher education credits.
2. The equivalent of English B in Swedish secondary school.
Level
Advanced level
No main field.
Progression level
A1N
Progression level in relation to degree requirements
This course forms part of Media Software Design, Computer Science, two‑year master’s programme, 120 higher education credits.
Course objectives
In the course the student develops understanding of the frameworks and abilities to handle tools to identify and asses business opportunities derived from applied computer science research. Students will explore innovative and entrepreneurial methods and tools to generate business models related to media and technology. Students will learn how to write business plans based on identified research and business opportunities. The course is based on problem-based learning and the course-environment will offer opportunities for identifying and analyzing innovative business opportunities. The aim of the course is to understand the challenges of being an entrepreneur in a small start-ups as well as in larger organizations focused on media, software, and design.
Course contents
The contents of the course are organized around three themes:
1. Business perspectives related to software media design that include market analysis and diverse revenue streams
2. Networking, communication, and collaboration for business development
3. Business Development (including, for example, different tools for analysis and the development of business plans)
Learning outcomes
Knowledge and Understanding
On completion of the course the student shall demonstrate:
knowledge of business development concepts
understanding of tools to explore business opportunities
knowledge of media and software business environments
knowledge about intellectual property rights
Skills and Abilities
On completion of the course the student shall demonstrate:
the skills to use different tools, analysis and methods to assess business opportunities
the skills to generate different business models related to media and software
the ability to write a basic business plan and make a related presentation
Judgment and Approach
On completion of the course the student shall demonstrate:
ability to discuss their own and colleague's potential business opportunities
ability to reflect on themselves as potential entrepreneurs, as team-members in a business development endeavor and on their personal networks
Learning activities
Lectures approximately 10 hours, seminars and related participatory workshops approximately 30 hours, and individual studies approximately 160 hours.
Assessment
Theme 1 is assessed through seminars and interactive group activities, as well as through a written report.
Theme 2 is assessed through seminars and a written report.
Theme 3 is assessed through a project with written and oral deliverables.
Requirements for pass E: Passed assessment of the themes 1, 2, and 3.
Requirements for pass A-D: The final grade is based on theme 1 and that at least the same grade has been given on one of the passed themes 2 or 3.
Course literature and other study material
Ramfelt, Lena, Kjellberg, Jonas & Kosnik, Tom (2011). Gear up your best business idea ever. Stockholm: Gear Up Ventures
Mullins, John W. (2010). The new business road test: what entrepreneurs and executives should do before writing a business plan. 3rd ed. Harlow, England: Financial Times Prentice Hall
Osterwalder, Alexander, Pigneur, Yves & Clark, Tim (2010). Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, N. J.: Wiley
Collected Articles
Course evaluation
All students are given the opportunity to give their comments at the end of the course in writing. A compilation of the results will be available on the faculty computer net. Student participation is in the form of course meetings.